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Sponsorship Opportunities
Over the past ten years, Motorsports Marketing has proven time and time again to be one of the best methods for a company of any size to achieve phenomenal brand recognition. Due to the powerful exposure and demographics reached by weekly racing series across the country, race team sponsorship makes perfect business sense. Race fans have long been known for their loyalty to the companies that support the teams, through sponsorship, that compete in their favorite series. When sponsorship is combined with a race team with proven on-track performance, like McHone Racing, the opportunities are limitless.
Advertising your company’s product or service is vital to the success and growth of your business. Traditional advertising can be effective but certainly not unique. In today's competitive marketplace you need every advantage possible. There are very few marketing opportunities available that present the benefits available with a motorsports sponsorship. Sponsoring a well-managed and respected race team, that has proven on-track performance and a driver with a bright future will get your company’s name exposed to thousands of loyal race fans that are consumers every day of the week. Race fans are extremely aware of who sponsors their sport and have a strong tendency to purchase the products of sponsoring companies. No other sport in the world creates such an emotional bond between fan and sponsor than motorsports.
McHone Racing can make this opportunity a reality for your company. Our motorsports marketing program can be custom designed to meet the needs of your company, at any sponsorship level. McHone Racing has two primary goals: 1) to win races and championships and 2) to increase the recognition and sales of our sponsors. Therefore, we offer numerous sponsorship levels to choose from, each offering a unique set of benefits, that are sure to provide your company with the maximum “bang for the buck” in the marketing arena.
Primary Sponsorship
For a company that is looking for maximum exposure, McHone Racing offers a Primary Sponsorship Package. Primary Sponsorship for the entire 2007 season is $15,000. A variety of payment plans are available to meet your company’s needs. As the Primary Sponsor you receive the following:
∞ All media and racetrack information lists your company as the primary sponsor
∞ All racetrack introductions via the PA system will list the McHone Racing entry as the “Your Company Name Chevrolet”
∞ Your company logo displayed on the most visible portion of the car, the hood
∞ Your company name displayed on the second most visible portion of the car, the rear-deck lid (trunk)
∞ The car painted to match your company colors for increased name/brand recognition
∞ Your company name on Wayne McHone’s driver uniform and trackwear
∞ Your company name and logo on all McHone Racing crew uniforms
∞ Your company name and logo on all McHone Racing souvenirs
∞ Up to six personal appearances by driver and racecar at trade shows, store locations, photo shoots, special events, etc.
∞ Use of images of driver and racecar for print, web or TV advertisement
∞ Your company logo prominently displayed on www.mchoneracing.com with a link to your website
∞ A 50% discount on professional website development for your company
Associate - Premier Sponsorship
For a company that is looking for substantial exposure at an exceptional price, McHone Racing offers an Associate - Premier Sponsorship Package. Associate - Premier Sponsorship is available for the entire 2007 season for $7,000. A variety of payment plans are available to meet your company’s needs. As the Associate - Premier Sponsor you receive the following:
∞ All media and racetrack information lists your company as an Associate sponsor
∞ All racetrack introductions via the PA system will list the McHone Racing entry as the “Primary Sponsor’s Name/Your Company Name Chevrolet”
∞ Your company logo/name displayed on the third most visible portion of the car, both rear quarter-panels
∞ Your company name on Wayne McHone’s driver uniform and trackwear
∞ Your company name and logo on all McHone Racing crew uniforms
∞ Your company name and logo on all McHone Racing souvenirs
∞ Up to four personal appearances by driver and racecar at trade shows, store locations, photo shoots, special events, etc.
∞ Use of images of driver and racecar for print, web or TV advertisement
∞ Your company logo displayed on www.mchoneracing.com with a link to your website
∞ A 30% discount on professional website development for your company
Associate - Intermediate Sponsorship
For a company that is looking for increased exposure at an affordable price, McHone Racing offers an Associate - Intermediate Sponsorship Package. Associate - Intermediate Sponsorship is available for the entire 2007 season for $4,500. A variety of payment plans are available to meet your company’s needs. As an Associate - Intermediate Sponsor you receive the following:
∞ All media and racetrack information lists your company as an Associate sponsor
∞ Your company logo/name displayed on the rear bumper cover and both C-Pillars
∞ Your company name on Wayne McHone’s driver uniform and trackwear
∞ Your company name on all McHone Racing crew uniforms
∞ Your company name on all McHone Racing souvenirs
∞ Up to two personal appearances by driver and racecar at trade shows, store locations, photo shoots, special events, etc.
∞ Use of images of driver and racecar for print, web or TV advertisement
∞ Your company logo displayed on www.mchoneracing.com with a link to your website
∞ A 20% discount on professional website development for your company
Associate - Basic Sponsorship
For a company that is looking for exposure at a minimal price, McHone Racing offers an Associate - Basic Sponsorship Package. Associate - Basic Sponsorship is available for the entire 2007 season for $1,500. A variety of payment plans are available to meet your company’s needs. As an Associate - Basic Sponsor you receive the following:
∞ All media and racetrack information lists your company as an Associate sponsor
∞ Your company name displayed on the front valence and both B-Pillars
∞ Your company name on Wayne McHone’s driver uniform and trackwear, and all McHone Racing crew uniforms
∞ Use of images of driver and racecar for print, web or TV advertisement
∞ Your company logo displayed on www.mchoneracing.com with a link to your website
∞ A 10% discount on professional website development for your company
McHone Racing stands ready to meet with potential sponsors and to develop a customized sponsorship package that is sure to meet the needs of your company. Interested parties should contact any of the following:
Darrell McHone - dmchone@mchoneracing.com
Wayne Mchone - wmchone@mchoneracing.com
Rodney Overman - roverman@mchoneracing.com
